Judging Process
The following sections explain the judging format for different rounds during the competition.
Executive Summary
This round will be judged by the NUS Business School faculty members. There is no specific breakdown for the Executive Summary submission. The Executive Summary may address the following areas: marketing plan, organizational plan, management structure, operational strategy, financial performance and supporting local market research and will be judged on the originality, effectiveness and the overall relevance of the plan.
Round 1 - Business Plan
This round will be judged by a panel consisting of
- NUS Business School faculty members
- Case sponsors
The scoring pattern is as follows:
| Business Plan Criteria | Weight | |
| 1.1 | Executive Summary | 20% |
| 1.2 | Market Analysis and Marketing Plan | 15% |
| 1.3 | Organizational Plan and Management Structure | 15% |
| 1.4 | Operational Strategy | 15% |
| 1.5 | Projection of Financial Performance | 20% |
| 1.6 | Supporting Market Research | 15% |
| Total | 100% |
Round 2 - Revised Business Plan
The judging panel will remain the same as in the previous round.
Teams will be assessed on the changes incorporated from the feedback suggested in the previous round.
Semifinal Round: Presentation
The scoring pattern for this round is as follows:
| Main and Sub Criteria | Weight | |
| 1 | Content | 60% |
| 1.1 | Market Analysis and Marketing Plan | 20% |
| 1.2 | Organizational Plan and Management Structure | 20% |
| 1.3 | Operational Strategy | 20% |
| 1.4 | Projection of Financial Performance | 25% |
| 1.5 | Supporting Research & "Insights into Local market" | 15% |
| 2 | Presentation | 40% |
| 2.1 | Delivery | 30% |
| 2.2 | Creativity and Impact | 25% |
| 2.3 | Time-management | 15% |
| 2.4 | Q&A Session | 30% |
| Semifinal Round Total | 100% |
Final Round: Business Plan Presentation
The scoring pattern for this round is as follows:
| Main and Sub Criteria | Weight | |
| 1 | Content | 50% |
| 1.1 | Market Analysis and Marketing Plan | 20% |
| 1.2 | Organizational Plan and Management Structure | 20% |
| 1.3 | Operational Strategy | 20% |
| 1.4 | Projection of Financial Performance | 25% |
| 1.5 | Supporting Market Research | 15% |
| 2 | Presentation | 40% |
| 2.1 | Delivery | 30% |
| 2.2 | Creativity and Impact | 25% |
| 2.3 | Time-management | 15% |
| 2.4 | Q&A Session | 30% |
| 3 | Handling of twister in the presentation | 10% |
| Final Round Total | 100% |
