Our Philosophy
'Cerebration' - a combination of 'Cerebral' and 'Celebration'
Not just an MBA challenge, Cerebration is our way of recognizing the thought process of the leaders of tomorrow and also the power of business graduates in shaping the destiny of a company. It is a 'real life' exercise that provides an opportunity to MBA students worldwide to make the leap from classroom learning and truly engage themselves with the world's growth engine - Asia. This simple yet powerful philosophy resonates in our mission statement
Mission Statement:
"To harness the intellectual power of the world's best MBA talent into developing exceptional yet realistic business strategies for leading Asian companies. At the same time provide a platform to our partners to communicate with a global audience and an unparalleled experience to our participants."
Why Asia?
Statistics don't tell the complete story. While numbers are able to document the contribution of Asian economies to worldwide growth, they can't quite capture the incredible spirit of enterprise that is coursing through this region. Asian businesses have spent the last 5 - 10 years building their resource base, management systems and talent pool and are now ready to go global. Cerebration with its root in these revolutionary changes is your chance to get involved and deliver ideas that truly make a difference.
Our Genesis
Cerebration started in 2005 and is Singapore's first and only Masters level business challenge. The founding idea for this competition emerged from the NUS Centennial Celebrations. NUS Business School is working towards growing Cerebration into Asia's most prestigious and recognized MBA event.
