Cerebration '08
Three leading Asian Companies with global aspirations. Three growing businesses seeking innovative expansion plans. One common mission: to tap the talents of the brightest minds in the world. Welcome to the largest Business Plan Competition in the world... Welcome to Cerebration 2008.
Cerebration 2007 reinforced the fact that this is the largest Masters level competition in the World. With close to 600 registrations from over 110 Universities and 30 different countries, Cerebration 2007 was truly a remarkable achievement by the MBA students of NUS Business School. Only in its fourth year since inception, Cerebration has built a reputation for itself in the Business School community, world over and is now looked upon as a premier Business Plan competition in Asia.
This year the case studies written for growing Asian companies across different industries provide our participants exciting cases to design and develop their expansion strategies. We require you to choose a case study (Company) along with the target market (Region). You are required to draw upon your knowledge, experience and business acumen in order to develop an actionable business plan that can be used by your case company to enter/expand into this new target market. We encourage you to participate in this business plan event with the same kind of diligence that you would use if you were to actually offer advisory and consulting services to this company.
The competition places significant premium on local market knowledge that each team would bring along as it is in fact a real life case study and we seek to enforce this through a well-designed evaluation process. The three-stage evaluation process with detailed feedback from the judges is a guided approach to bring out the best in you and align your output to the case sponsor's expectations.
The semi-finals and finals provide an opportunity to the top teams to enjoy an all-expenses paid trip to Singapore where they will present their business plans to the CEO/top management of their chosen company in addition to a panel of leading industry experts.
We welcome you to Cerebration 2008 and wish you the very best of luck in this closely fought battle of minds, matter and mettle!
For Team Cerebration 2008
Kunal Sinha and Anubhav Bhushan
Chairpersons, Cerebration 2008
